Be curious. Be daring.

Be yourself.

George is a builder.

George is a builder.
Not of the brick and mortar kind.
But of campaigns.
Teams.
Relationships.

Every client is different.
Our job is to understand what makes them tick.
When we don’t, great campaigns end up in the trash can.

SOME OF THE BRANDS I’VE BUILT WITH

Building relationships is key to selling work.
Add a team that works in synergy.
Campaigns that challenge the ordinary
And you have a glimpse of my approach to this game.
Building teams is key to producing great campaigns.
At Pacinamix, I started with two creatives.
We pitched and won big accounts including McDonald’s, Alpine, AmaZulu FC
Three years later, I lead a studio of 18 creatives with a great mixture of traditional and digital teams
And along the way we’ve picked up local and global awards.
We built from the foundation up
We even went beyond the realms of advertising campaigns.
We made an animated film – Shaka Inkosi Yamakhosi.
We put it out there.
It picked up local and international awards.
I believe winning is a consequence of putting the right pillars in place

Let's Build

George is a builder.

George is a builder.
Not of the brick and mortar kind.
But of campaigns.
Teams.
Relationships.

Every client is different.
Our job is to understand what makes them tick.
When we don’t, great campaigns end up in the trash can.

SOME OF THE BRANDS I’VE BUILT WITH

Building relationships is key to selling work.
Add a team that works in synergy.
Campaigns that challenge the ordinary
And you have a glimpse of my approach to this game.
Building teams is key to producing great campaigns.
At Pacinamix, I started with two creatives.
We pitched and won big accounts including McDonald’s, Alpine, AmaZulu FC
Three years later, I lead a studio of 18 creatives with a great mixture of traditional and digital teams
And along the way we’ve picked up local and global awards.
We built from the foundation up
We even went beyond the realms of advertising campaigns.
We made an animated film – Shaka Inkosi Yamakhosi.
We put it out there.
It picked up local and international awards.
I believe winning is a consequence of putting the right pillars in place

Let's Build