Unleash Your Inner Foodie

Most people associate the foodie phenomenon with an interest in exclusive food. But, what if we created a new type of foodie by encouraging customers to enjoy their own little moments of sharing with McDonald’s affordable and good quality food?

We redefined what it means to be a foodie.
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Client: McDonald’s SA
Agency: Pacinamix
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Awards
Loerie Awards 2020 – Finalist
– Non-english Digital Radio 30” – Unleash Your Inner Foodie “Mfundi”
Pendoring Awards 2020 – Finalist
– Online & Commercials (Non-english)
Kantar Awards
– Most Liked Ads Q3 – Q4 (2019)