Know Our Food

There’s a myth that McDonald’s food is not real.
To dispel the myths around McDonald’s food, we created a campaign that tells authentic human stories
focusing on farmers that supply food to McDonald’s.
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Client: McDonald’s SA
Agency: Pacinamix
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Awards
McDonald’s Feel Good Marketing Awards 2020 Winner
– Best Food Quality

Kantar Awards
– Most Liked Ads Q3 – Q4 (2019) – “Beef Farmer”